Blokur partners with Reactional Music, the music delivery platform and personalisation engine to help connect the worlds of music and games

01 March 2023 - Press release

Blokur, the leading music rights and data platform, today confirmed that it has reached an agreement with Reactional Music, the music delivery platform and personalisation engine that connects the worlds of music and games for games developers, music artists and gamers.

Reactional’s patented Engine will power music personalisation for gamers and a new era for music rights access, search, curation and acquisition for games developers alongside Blokur’s industry-leading rights management.

Blokur joins Tuned Global and Musiio as Reactional Music partners. Blokur will deliver music rights management and reporting services. 

Reactional is changing the way gamers experience, interact with and enjoy music in games. Its music engine enables a game’s visuals and soundtrack to react to any song in real time; something that has not been possible before. 

Blokur simplifies music licensing for digital experiences by connecting rights holders, creators and music users. The company is partnered with both major and independent music rights holders, and supports digital platforms ranging from new startups to platforms with hundreds of millions of users.

Phil Barry, Founder and CEO of Blokur said:
“As online worlds become more sophisticated, the opportunities to use music to create even richer experiences are almost limitless. Reactional Music’s engine is a key building block in unlocking music’s full potential to engage and entertain gamers. Blokur is thrilled that our technology-led rights solutions will enable rights owners and creators to fully benefit from inclusion in gaming.”

David Knox, President of Reactional Music, said:
“Reactional is at the intersection of music and games, delivering an entirely new creative and commercial eco-system for games, music creators and rights holders, so all reporting and insight must be not only fully transparent, it must be fast and efficiently produced. We believe that Blokur has a tool and services set that is part of a new generation of rights administration capability that can help power Reactional.”

With global games revenue expected to top $200 billion in 2023* and the total number of global gamers to pass three billion**, the potential for music in gaming has never been greater. Blokur and Reactional Music are excited to be at the forefront of this growing market, delivering new creative and commercial opportunities for game developers, music creators, and rights holders alike.

Reactional Music platform will be live in 2023.