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Blackstar announces new Director of Innovation & Culture and new Brixton panel event



 

Blackstar Agency has appointed Breyner Baptista as its new Director of Innovation & Culture. This role marks a strategic step for the agency, enabling it to expand its presence within education, pursue specialised projects, explore new partnerships, and extend its reach into broader territories.

Breyner returns to Blackstar following a period in fashion marketing at Billionaire Boys Club EU, bringing a wealth of experience from his work on high-profile campaigns for acts such as The War On Drugs and Mustafa. Breyner will bring his rich background both in front of and behind the scenes of the music industry, having worked as an A&R, songwriter, and producer/artist, working with artists such as Jessie Ware, Bakar, and Ryan Ashley, as well as supporting the Paul Institute across a variety of initiatives.

His recruitment follows a remarkable year for Blackstar, supporting BMG on their latest number-one with Kylie Minogue and overseeing successful solo career launches for Perrie and Damiano David with Sony Music. Meanwhile, the team in North America is celebrating a slew of 2024 Grammy-nominated projects, including Andre 3000, Mustard, Nine Inch Nails, and Avril Lavigne. The agency also receives a ‘Best Agency’ nomination at the Music Ally Awards 2024. 

Commenting on his new role, Breyner said: “I’m thrilled to rejoin Blackstar, especially as the agency enters such a pivotal phase. There’s a unique energy and purpose here that I’ve missed, and I’m excited to help drive initiatives that foster creativity, inclusivity, and innovation

“We have an incredible opportunity to expand the reach of the agency, and I look forward to building on Blackstar's reputation while creating new connections and partnerships across the industry," added Breyner. 

Alongside this, Breyner will also be working across business development, building strategic partnerships and identifying new opportunities that align with Blackstar’s core services to broaden the agency’s influence and deliver the value that resonates through the music industry. 

Olivia Hobbs, Blackstar’s Founder & Managing Director, added: “Breyner has been a pivotal part of our team since shortly after I began with Blackstar. His support has been instrumental in shaping the agency, and welcoming him into this new role is just the start as we look ahead to 2025.”

A key initiative for Breyner’s role at Blackstar will be to continue the agency's Brixton-based panel series, “Blackstar Presents.” On December 5th, they will host a free winter wellbeing-based panel with industry experts, which will be perfectly timed to support the music community during the colder months.

Sign up ‘Blackstar Presents: Under Pressure’ on December 5th 

Founded by Olivia Hobbs in 2018, Blackstar has quickly risen to prominence as an award-winning music marketing agency. With a diverse roster that spans top-tier and emerging artists across the UK and North America. 

For more information, head to https://www.blackstaragency.com/ 

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