ATC Group launches Circa - a music promotions company led by Matt Black with offices in LA, NYC & London

17 September 2024 - Press release

 

ATC Group Plc is delighted to announce the launch of Circa - a new transatlantic music promotions company led by Matt Black, former Managing Director of Your Army’s American office. 

Operating from offices in Los Angeles, New York, and London, Circa will assume the operations and services of Your Army America, delivering unique fully-integrated marketing and promotions campaigns, now with an extended team and international reach that network the world’s most influential music markets.

Circa’s new London office is headed by Charlie Reid, who joins as General Manager, having led UK national radio campaigns for artists including London Grammar, CamelPhat, Rivo, Jon Batiste, Marlon Hoffstadt, and Jade Bird during previous stints at Your Army, Decca, EMI, and Columbia.

In the US, Black leads a team that has spearheaded a range of multifaceted radio, DJ promotions, and digital campaigns on behalf of label clients including Atlantic, Warner, RCA, AWAL, Capitol, Virgin, Mute, Ninja Tune, XL Recordings, Domino, and Future Classic. The company’s Radio division has garnered a myriad of top chart placements across a variety of genres and formats for artists as diverse as Nia Archives, RÜFÜS DU SOL, and The Hives.

The rebranded American business, along with its newly-launched offices and additions, will continue active campaigns for some of the most influential and exciting names in music including Justice, Kelly Lee Owens, Disclosure, Mother Mother, SOFI TUKKER, Milky Chance, Confidence Man, Chris Lake, Jersey, Eli & Fur, Brutalismus 3000, HAYLA, Alice Merton, and deadmau5.

Circa will operate as part of ATC Group’s Services division, alongside synchronization specialists Familiar Music Group, brand partnerships agencies companyX and Simpatico, digital innovators [namethemachine], and merchandising powerhouse Sandbag.

ATC Group also encompasses divisions in artist management (ATC Management clients include Faithless, Daniel Avery, Leon Vynehall, Yaeji, The Smile, Nick Cave, Johnny Marr, and Bring Me The Horizon through Raw Power Management), live booking agency ATC Live (500+ artists, including Jungle, Fontaines D.C., Yard Act, Georgia), music promoter Joy Entertainment Group, livestream specialists Driift and ATC Experience.

 

Circa CEO, Matt Black said: “I’m thrilled to be starting down a new path with Circa, which is an exciting moment for myself and the whole team, a few of whom I’ve worked alongside for the better part of a decade. Opening up an office and building a new team out of London alongside Charlie, and having the support and infrastructure of ATC Group, will bring new opportunities for the long list of talented artists who trust us to be a part of their journey.”

Speaking of the opportunity to head up the new UK operation, General Manager UK, Charlie Reid said: “I’m really excited to be working alongside Matt and the wider team to head up Circa’s UK office. With teams on both sides of the Atlantic, it presents a unique opportunity for us to deliver a more holistic solution to artist promotion in an increasingly globalised music landscape.”

Adam Driscoll, CEO of ATC Group said “The launch of Circa presents the Group with the opportunity to further support Matt, Charlie and the team as they continue to build a successful and influential marketing and promotions agency, activating highly regarded campaigns for a host of amazing clients. As a key component of ATC’s full service offering across our network of Group businesses, Circa will enable us to deliver an ever more integrated strategy to assist artists in achieving their creative and commercial goals.”