ATC Group announces co-operation agreement with leading Chinese music company Modern Sky

23 May 2024 - Press release

 

ATC Group Plc is delighted to announce a new co-operation agreement with Modern Sky, one of China’s longest established and leading independent music companies. 

The arrangement seeks to expand the global presence of the Modern Sky brand and its talent and events portfolio worldwide (outside China), with the initial emphasis being on the UK market. Simultaneously, Modern Sky will help to cultivate the growth of artists from the ATC talent roster in China.

Together, the companies will leverage their mutual resources across management, live representation, merchandising, marketing and digital, to drive artists’ business forward in their respective markets.

In the event space the ambition is to co-invest and grow Modern Sky’s portfolio outside of China. There will also be a focus on enabling ATC artists to participate more actively in Modern Sky events in China.

And in merchandising and e-commerce the companies will establish a mutually beneficial network of services for priority artists from both rosters in each of the respective markets.     

Adam Driscoll, CEO of ATC Group said “I am delighted that we are in business with Modern Sky. As one of China’s leading independent music companies, they offer a significant opportunity for ATC to expand its reach into a growing market for the benefit of our clients. And we are excited to work with the team in Beijing to bring Modern Sky events and talent into the markets in which we operate."

Shen Lihui, Founder and CEO of Modern Sky said: "I am very much looking forward to cooperating with ATC Group. I hope that through this cooperation, we can open up the connection between the two markets and jointly provide more complete services and more development for talented artists around the world."

The ATC Group encompasses artist management via ATC Management and its recent investment in Raw Power Music, live booking agency ATC Live, merchandise company Sandbag, livestream business Driift, ATC Services and ATC Experience. 

The business is headquartered in London and operates offices in Los Angeles and New York.  

Following a successful 2021 listing on the Aquis Growth Market, ATC Group has sought to strategically expand its range of services to artists and industry partners.