Armada Music Taps Industry Veteran as Head of Catalog

02 October 2024 - Press release

Former Spinnin' Records and Warner Music Benelux exec will lead Armada Music's burgeoning catalog department

Armada Music, the biggest independent dance music label in the world from Armada Music Group, has announced the appointment of Susanne Hazendonk as Head of Catalog today. In her new role, Hazendonk will bolster the label's catalog department and expand the company's burgeoning influence in the acquisition market. 

With over fifteen years of experience at Spinnin' Records and Warner Music Benelux, Hazendonk has fueled the meteoric rise of artists across genres. She has worked with the world's premier dance acts, such as Lucas & Steve, Sam Feldt, Afrojack and KSHMR, and chart-topping artists like Bruno Mars and The Red Hot Chili Peppers. Based in the Netherlands, Hazendonk will report directly to Armada Music's COO, Jop Bonnike. 

"With an unwavering passion and infectious enthusiasm for dance music, Susanne's exceptional talent makes her an ideal addition to the Armada Music team," said Jop Bonnike. "As we continue to prioritize the growth and evolution of our catalog department, we're looking forward to working alongside Susanne to seize new opportunities in the market." 

Hazendonk's work will include managing and overseeing catalog-related initiatives for Armada Music's catalog as well as catalogs acquired through BEAT Music Fund, the first-ever dance investment fund. She will also lead marketing campaigns and leverage compelling storytelling — for new album launches, classic dance track revivals and more — to maximize the impact and value of the company's catalogs in the market. 

"Dance music runs through my veins, and I'm thrilled to join a company that places such a strong emphasis on preserving creativity and empowering artists in the space," Hazendonk said. "I'm eager to contribute to Armada Music's incredible work — especially when it comes to breathing new life into beloved catalogs — and propel the company's growth even further." 

Hazendonk's addition will further fuel the success of Armada Music's exclusive long-term partnerships with artists such as ARTY, Lilly Palmer and Will Clarke, as well as BEAT's notable roster of acquired catalogs, including Jax Jones, Amba Shepherd, King Street Sounds, Chocolate Puma and more.