Anthony Giannaccini announces the launch of new independent press agency The Small Print.

04 March 2025 - Press release

Anthony Giannaccini announces the launch of new independent press agency The Small Print.

Working primarily across music & entertainment, The Small Print is a comms hub offering services for talent to stay at the forefront of an ever-progressing world of media - including print, online, podcast & digital press campaigns, as well as crisis management & media training.

Giannaccini brings over 12 years of experience, having previously held senior roles at Wilful Publicity, DawBell, and most recently MBC PR where he spent six years working under press powerhouses Barbara Charone and Moira Bellas. In that time Anthony has spearheaded chart-topping press campaigns for the likes of Hozier, Lewis Capaldi, James Arthur, and The Snuts, as well as working campaigns for Foo Fighters, St. Vincent, Metallica, Peaches, Interpol, Luke Combs & many more.

Giannaccini's recent work includes guiding the press for Hozier’s first ever UK Number 1 album Unreal Unearth last year, which produced the double-platinum-selling hit ‘Too Sweet’. He won PR Campaign Of The Year at the 2024 Music Week Awards for his work on Lewis Capaldi’s chart-topping album Broken By Desire To Be Heavenly Sent, as well as breaking new acts Sea Girls & The Snuts to be Top 10-selling album artists, driving the recent resurgences of both Natasha Bedingfield & The Hives, and navigating comedian & TV star Mo Gilligan through a world tour & two years of hosting the BRIT Awards.

“I’m incredibly excited to launch The Small Print,” Giannaccini says. “Bringing music and stories to life through the media, and giving talent the platform and knowhow to express themselves on their terms, always has and always will, be an extremely powerful tool. To now do that independently and build a family of diverse, established and exciting acts under The Small Print umbrella is something I’m really looking forward to.”

W: www.thesmallprint.agency
IG: @thesmallprint.pr
Email: anthony@thesmallprint.agency