Amanotes Partners With NCS To Bring Hit Electronic Tracks Into Leading Music Mobile Games

14 November 2024 - Press release

- Selected tracks to soundtrack interactive music experiences in chart-topping titles ‘Magic Tiles 3’, ‘Tiles Hop’ and ‘Dancing Road’
- NCS catalogue includes 1,500 tracks, including hits from Alan Walker, Koven and Egzod
- Will see Amanotes add phonk genre to its library and playlist campaigns for the first time, responding to growing popularity across social platforms
- Gives NCS’s roster access to Amanotes’ community of 73 million monthly active users

Amanotes, the leading publisher of music-based mobile games, has partnered with specialist electronic label NCS (NoCopyrightSounds) to bring music from independent artists and producers into immersive mobile gaming experiences.

Their agreement will grant Amanotes access to the majority of the NCS’ catalogue, which spans house, trap, drum & bass, electro pop, and more. It will notably allow Amanotes to introduce tracks from the emerging phonk genre, which has exploded in popularity in recent years and seen two million videos posted under its TikTok hashtag in the past 12 months alone. To date, NCS has released music from leading phonk producers, including Ariis, DJ FKU and LXNGVX.

Selected tracks will be used to soundtrack Amanotes’ interactive music games, including ‘Magic Tiles 3’, ‘Tiles Hop’ and ‘Dancing Road’, as well as enhancing gameplay in special edition playlists and campaigns for Christmas and other events.

Since starting out as a YouTube channel in 2011, NCS has grown to become the world’s largest record label dedicated to offering ‘stream safe’ music for creators. With a catalogue of over 1,500 tracks, its roster includes platinum-certified DJ and producer Alan Walker, electronic duo Koven, and producer Egzod, among others. Its YouTube channel meanwhile boasts over 30 million subscribers, and is home to hits including Warriyo’s ‘Mortals’ ft. Laura Brehm (277M+ views on YouTube) and Different Heaven & EH!DE’s ‘My Heart’ (275M+ views).

Celebrating its 10th anniversary this year, Amanotes’ agreement with NCS will further expand its library of over one million tracks and its international network of partnerships with leading labels and publishers. The past year has also seen Amanotes continue to strengthen its ties with the independent artist community with the launch of a global song contest, which saw the winning track included in its hit game ‘Magic Tiles 3’.

Amanotes Licensing Manager Carter Pham says: “Our new partnership with NCS will bring a diversified music and gaming experience to the Amanotes community, as well as allow us to tap into brand new audiences. We look forward to collaborating with the NCS team to incorporate captivating tracks from a breadth of genres — and are especially excited to be able to now introduce fast-rising genres like phonk, which perfectly matches games like Tiles Hop and Dancing Road.”

Charlotte Lee, Brand Manager at NCS adds: “The gaming community has always been hugely important to NCS and a key part of our mission to provide creators with high-quality music. As a leader in the mobile gaming space, Amanotes is a natural partner for us, and we’re delighted to be able to give our artists greater access to a global audience of mobile gamers and strengthen our reach across different platforms.”