African Music Summit 2024: Celebrating a Year of Global Dominance

22 November 2024 - Press release

"POPULAR MUSIC IS AFRICAN MUSIC - AFRICAN MUSIC IS POPULAR MUSIC"
A Constant Catalyst for Contemporary Dance Music

The African Music Summit (AMS) returns for its landmark second edition, marking a year of unprecedented African influence on the global music landscape. Set for Friday, December 13th, 2024, at the prestigious Phonographic Performance Limited (PPL) headquarters in central London, this exclusive one-day summit promises to be the year's most crucial gathering for music industry leaders worldwide with an African focus.

Following the resounding success of its inaugural event, AMS 2024 will delve deep into the theme "POPULAR MUSIC IS AFRICAN MUSIC - AFRICAN MUSIC IS POPULAR MUSIC: A Constant Catalyst for Contemporary Dance Music." This powerful statement underscores the undeniable impact of African rhythms, melodies, and artists in shaping not just today's global music scene, but music from yester-years.

"In just one year, we've witnessed African music continuous rise and growing dominance as it becomes a major culture catalyst force in the global music industry," says iKECHUKWU Onuorah, co-founder of AMS. "Our 2024 summit will explore how this cultural phenomenon is reshaping business models, influencing creative processes, and opening new markets and business models to the world."

The summit features an exceptional roster of industry leaders, including recording artists, renowned producers, influencers, influential promoters, and prominent independent African music entities. Attendees can expect thought-provoking panels, keynote speeches, and exclusive networking opportunities that promise to shape the future of the music industry.

Key highlights of AMS 2024 include:
1. " Afrobeats Phenomenon”: Decoding the Global Takeover
2. "Tech Meets Tradition": Digital Dynamics: How Streaming and Social Media are Reshaping African Music
3. "Bridging Continents": Strategies for successful cross-cultural collaborations
4. "The African Rhythm Revolution": Tracing African influences - The Backbone of Contemporary Dance Music

Sponsors and Supporters:
The event is proudly sponsored for the 2nd year running by PPL Music, with support from industry leaders including BPI, Black Music Research Unit (BMRU), The Omniverse Africa, The Beat 103.6fm, Punch Records and DJAMedia. This coalition of supporters underscores the summit's significance in bridging gaps between African and Western music industries.

Chloe Rowlatt, Head of International, PPL: The Sub-Saharan Africa had the fastest growth of any region in 2023 with revenues for recorded music climbing by 24.7%, according to the IFPI. We are delighted to have the AMS team return to our offices to host their annual summit for the second year in a row and discuss the opportunities and challenges facing the music industry in the region.

The summit will run from 12:00 to 18:00, followed by an exclusive networking and drinks reception until 19:30, providing unparalleled opportunities for attendees to forge valuable connections.

Get Involved
Produced by the renowned Strictly Entertainment Music, AMS 2024 is set to be the most talked-about African music business event of the year. For registration details, full speaker lineup, and sponsorship opportunities, please visit www.africanmusicsummit.com.