ADA and Elegante Records Ink Global Distribution Deal

21 November 2024 - Press release

Elegante Records and ADA, the global independent music distribution and artist services arm of Warner Music Group (Nasdaq: WMG), announced today a worldwide distribution agreement. This strategic collaboration combines the emerging talent of Elegante Records with ADA's expertise and international reach, further elevating the presence of regional Mexican music in the global market.

Founded in 2020 in Dallas, Texas by Manuel Del Villar and Gustavo Hernández, Elegante Records has quickly established itself as an innovative label in the regional Mexican genre. Its roster, which includes artists such as Conjunto Rienda Real, La Pócima Norteña, and Distinto Norte, has accumulated more than three million monthly listeners on major streaming platforms.

Cat Kreidich, President of ADA, said: "We've found great partners in Manuel, Gustavo, and the entire Elegante Records team. They share our passion for fostering new talent in regional Mexican music and are deeply invested in celebrating its rich cultural roots. Together, we'll continue to support and amplify the global reach of emerging talent, bringing fresh, authentic music to fans."

Alejandro Duque, President of Warner Music Latin America, commented on the partnership: "The partnership between Elegante Records and ADA strengthens WMG's commitment to regional Mexican music. Manuel and Gustavo's talent and vision, supported by ADA and Warner's global network, will open new avenues for these exceptional artists."

Gustavo Hernández, co-founder of Elegante Records, expressed: "ADA's trust in our project fills us with enthusiasm. This collaboration will allow us to expand the reach of our music and explore new opportunities in the global market."

Manuel Del Villar, also co-founder of Elegante Records, added: "Our alliance with ADA marks a turning point for Elegante Records. Their experience in the international market, combined with our dedication to regional Mexican music, will enhance our impact and help us nurture emerging talent in the genre."

Jesús Naranjo, Director of Business Development at ADA Latin, highlighted: "I've followed Elegante's journey from the beginning and have witnessed the development of great talent like La Pocima Norteña, Conjunto Rienda Real, and more from the ground up. Gustavo, Manuel and the team are growing the label in meaningful ways that artists can benefit from. We're honored to be supporting them."

This agreement adds to ADA's recent successes including a pair of Latin Grammy wins for El Plan (Best Tejano Album) as well as Rawayana (Best Pop Song) who also landed a GRAMMY nod for Best Latin Rock or Alternative Album. ADA supports stars such as Bellakath in Mexico, Ludmilla in Brazil, and GRAMMY winner Gaby Moreno, and has expanded in Latin America, including via partnerships with Sua Música in Brazil and renowned Mexican singer Alicia Villarreal, underscoring the company's commitment to the development of Latin talent in all its expressions.

Elegante Records, with its focus on musical quality and the celebration of Mexican roots, has achieved success both digitally and through tours in Mexico and the United States. This partnership with ADA promises to further expand their reach, bringing the richness of regional Mexican music to a broader international audience.