29 UK music creators receive support to attend SXSW 2025 through PRS Foundation's International Showcase Fund

• Supported artists across the UK include Cloth, Wynona Bleach, Honeyglaze, ADJUA, Ellur, corto.alto and Shao Dow

PRS Foundation, the UK's leading charitable funder of new music and talent development, announces today the 29 UK artists receiving support through the International Showcase Fund to attend SXSW festival in Austin, Texas USA from 8^th March 2025.

The artists receiving support to showcase are:

ADJUA (Wales)

BIG SPECIAL (England)

Big Zeeks (England)

BLACK FONDU (England)

BLACKGOLD (England)

Cloth (Scotland)

corto.alto (Scotland)

CVC (Wales)

Dilettante (England)

Ellur (England)

Essii (England)

Fourth Daughter (Scotland)

Freak Slug (England)

Haile (England)

Honeyglaze (England)

INSXGHT (England)

jasmine.4.t (England)

JC Stewart (Northern Ireland)

mary in the junkyard (England)

Milkweed (England)

Morgan Munroe (England)

Shao Dow (England)

Summer Pearl (England)

T Mulla (England)

twst (Wales)

Vraell (England)

Winnie Ama (Northern Ireland)

Wynona Bleach (Northern Ireland)

Additionally, Ruby Duff (England) is being supported to attend the SXSW Songs Writing Camp.

The artists selected for International Showcase Fund support to attend SXSW represent some of the most exciting talent from across the UK making waves and in different genres, such as CVC (psych/rock/pop) being tipped by The Guardian as one of their Ones To Watch, corto.alto (hip hop/dub/electonic/jazz) who has amassed over 1 million streams and sold out Ronnie Scotts, Honeyglaze (indie/rock) whose recent album "Real Deal" received critical acclaim including a 9/10 review in Clash Magazine and Wynona Bleach (alternative/shoegaze/pop) whose latest album has been co-produced by Andy Bradfield and Avril Mackintosh (Björk, The XX, Manic Street Preachers, Bryan Adams) and they are about to embark on an 11-date headline tour of the UK.

International Showcase Fund supported Winnie Ama said, "The PRS Foundation International Showcase Fund is a game-changer! It's providing the resources I need to build a team and reach new audiences to take my music to the next level.''

International Showcase Fund supported CVC said, "We're psyched to be playing our first SXSW this year. It's a pivotal moment in CVC's career and will open many a door for us in the USA and beyond."

International Showcase Fund supported Cloth, "Funding from PRS Foundation's International Showcase Fund to go to SXSW 2025 will allow us to take the crucial first steps into building our live profile in the US."

International Showcase Fund supported Ruby Duff said, "I am truly honoured to be representing the UK at SXSW Songs and am looking forward to forming new collaborations and developing my skill sets as an artist and songwriter!"

The full schedule of official showcases for artists supported by the International Showcase Fund will be available on PRS Foundation's website in the coming weeks.

All International Showcase Fund artists will additionally be listed on UK Sounds, the collaborative initiative led by PRS Foundation in partnership with several music export organisations and partners in the UK. UK Sounds acts as an online hub offering a national umbrella brand to highlight various stakeholders and strengthen UK music's visibility and presence at overseas festivals and conferences. Find out more about UK Sounds and the UK artists and UK showcase presenters at this year's SXSW: https://uksounds.prsfoundation.com

Becci Scotcher, Senior Grants & Programmes Manager at PRS Foundation said, "We're delighted to be supporting 29 exceptional music creators from across the UK to travel to the United States, and showcase to the international music industry and be part of the international songwriting camp at this year's SXSW. At a time when competition and investment in music export from other countries has increased, the opportunity to showcase at overseas festivals and conferences and take those first steps in a new territory is more important than ever. A huge thanks to all the partners on the International Showcase Fund (ISF) as their vital partnership and collaboration enables this key stepping stone for so many UK music creators to showcase and export their music, which as last year's ISF impact report shows has huge benefits and growth for the artists, the industry and the UK economy.

"Additionally, our collaborative initiative UK Sounds will amplify the UK's collective presence at SXSW this year, promoting UK artists and showcase presenters and encouraging and facilitating connections with the international industry at the festival. Make sure to check out uksounds.prsfoundation.com and sign up for the UK Sounds SXSW Daily Email for all the top tips for each day!"

The International Showcase Fund is run by PRS Foundation in partnership with Department for Business and Trade, Arts Council England, British Underground, Musicians' Union, Creative Scotland, PPL, Wales Arts International, Arts Council of Northern Ireland and British Council. It offers vital and timely support for artists to take their first steps into international territories by enabling them to perform at key showcasing festivals and conferences such as SXSW, Reeperbahn Festival, Zandari Festa, Womex, Africa Rising, Eurosonic, Jazzahead! and MUTEK which attract thousands of people working in the music industry from every corner of the globe.

In the fund's 5 year report spanning 2019-2024 the International Showcase Fund helped generate £6.7 million for the UK music industry and UK economy and for every £1 of the UK Government's contribution to the fund, music creators generated £26.90 in total revenues.

Listen to the International Showcase Fund and all the UK artists performing at SXSW 2025 on the UK Sounds playlist on Spotify.