Defected partners with Toshiba for live stream series

27 July 2021 - Press release

Toshiba TV today launches the Twitch app to its platform in partnership with Defected Records – giving viewers access to stream six magazine shows from the house music institution’s festival in Croatia, Defected Croatia. Across the week of the festival, Defected and Toshiba will create daily ‘magazine’ style episodes of Y/OUR HOUSE content where viewers will be able to catch up on all the activity of the last 24 hours. Guided by Defected’s team of VIP presenters, who will bring the magic of the festival direct to viewers’ homes via Y/OUR HOUSE on Twitch. 

Defected Croatia’s line-up this year boasts house music greats alongside current favourites, as the highly anticipated edition brings together headliners such as Honey Dijon, Jayda G, Moodymann and Sam Divine to the idyllic setting of The Garden, Tisno. 

“Twitch has an incredible range of entertainment streaming 24/7, and for viewers being able to watch it all on a big screen is a great option” said Bart Kuijten, Commercial Director at Toshiba TV. “We know people are increasingly using their TVs as the centre of entertainment in the home, using multiple apps for streaming movies and TV shows, watching VOD, playing music, gaming, and more. Adding the Twitch app brings even more entertainment to the living room..” 

Sajjad Rehman, VP of Business Development at Twitch said, “Twitch is first and foremost a community which comes together to experience live entertainment, based on their passions and fuelled by interactivity. And there is no more important community than a family. Bringing Twitch into the UK's living rooms will make it even easier for even more communities to come together for those never to be repeated moments which take place on Twitch every second.” 

James Kirkham, Chief Business Officer at Defected, added: “The moment I heard Toshiba was integrating Twitch into their product, I knew it would lead to intuitive and exciting opportunities. I’m delighted then that Defected are bringing a brand new, exclusive live show to Twitch on behalf of Toshiba, direct from our cherished Defected Croatia festival in Tisno. The format will be super authentic and bring to life the incredible sun-drenched event for millions watching and interacting at home.” 

Mike Beukes, an executive creative director at The One Off, the award-winning creative agency that facilitated the partnership, says: “Toshiba has world-class tech at an extremely reasonable price point. And it’s something we wanted to make sure a younger, more tech-savvy audience knew about. We’re over the moon that we could bring together this tech giant with arguably the UK’s hottest music label to create content that is enabled by tech found on the new range of Toshibas. It’s our first step towards making Toshiba an immersive entertainment brand, first and foremost.”