Melodyvr Partners With Telefónica Germany To Roll Out Lite Version Of The App Across 600 Stores

03 October 2016 - Press release

MelodyVR is proud to announce a partnership with Germany's largest mobile communication provider - Telefónica. The partnership will soon see Telefónica showcase a lite version of the Melody VR app across 600+ O2 stores throughout Germany for a period of one year. In addition to this, 42 of the brand's concept stores that allow customers to try new technology have begun hosting specially designed areas to showcase MelodyVR via Samsung Gear VR headsets. The partnership will allow customers to experience first-hand, content from artists such as Kygo, The Who and the London Symphony Orchestra. http://www.melodyvr.com/

MelodyVR is set to disrupt the music industry by connecting fans with the artists they love via a brand new virtual reality music platform. The company has been working with over 400 renowned artists across a variety of music genres over the past two years, to create the world's largest library of virtual reality music content. Sold out events will no longer mean that fans have to miss out on performances and neither will financial, geographical, or age related constraints as MelodyVR takes them right into the heart of the action. 

Launching later this year, the MelodyVR app will feature both premium and free VR content and will be available to download on VR hardware and on iOS and Android devices. The new partnership with Telefónica in Germany will allow thousands of consumers to try out a lite version of the platform before anyone else. 

MelodyVR founder Anthony Matchett says “We're hugely excited to see the MelodyVR platform made available across O2 stores in Germany. Prior to the wider launch of our platform, we'll be previewing a bespoke ‘lite’ version of the MelodyVR app, containing a cutdown selection of content, that will showcase the potential of VR and MelodyVR to thousands of O2 customers over the coming months, as well as throughout the 2016/17 festive period."

Oliver Rocholl, Head of Trade Marketing, Telefónica Germany adds, “MelodyVR is a great platform to fascinate people for the topic of virtual reality. The partnership with MelodyVR enables us to use the MelodyVR app at selected POS as a show case – and we’re receiving overwhelming feedback”