Female artists represent less than 10% in key genres, new Deezer data reveals

02 March 2021 - Press release

 

• Deezer's global streaming data shows just 4% of top 100 electronic artists are female, with only 7% in hiphop and rock 

• New "Women's Voices" initiative helps champion female musicians with exclusive Originals Sessions, curated playlists and shareable facts and data on women in the industry

Female artists represent a small proportion of the top 100 charts for electronic, hiphop and rock music. New data from global audio streaming service, Deezer, reveals that just 4% of the top 100 streamed electronic artists are women. Hiphop (7% of the top 100) and rock (also 7%) continue to fall short when it comes to gender diversity. 

Deezer wants to help shine a light on the many challenges women still face in the music industry ahead of International Women's Day. Highlighting the data* and launching our new exclusive women's content series is part of our work to consciously support female artists. Pop is the most diverse genre on Deezer today, with 42% of the top global streamed artists being women. However, it still falls short of a 50/50 gender split. 

Percentage of female artists in top 100 songs of key genres: 

1. Pop - 42% 

2. R&B - 39% 

3. Soul - 26% 

4. Alternative - 15% 

5. Country - 15%

6. Jazz - 14% 

7. Classical - 11% 

8. Hiphop - 7% 

9. Rock - 7%

10. Electronic - 4%  

Starting from March 8th, Deezer's users will find valuable insights in the app. This will include information around some of the issues around female representation in the music industry, plus interesting facts about female artists. Swipeable cards will reveal hard facts based on real streaming data. This includes how last year there were three times less women than men in Deezer's top 100 songs. All of this is of course easily shareable by music fans who want to be part of this important conversation. 

Across March, Deezer will launch a new "Women's Voices" collection with Originals Sessions and curated playlists to help support female artists this International Women's Day. The Originals Sessions lineup includes Birdy's rendition of "A Case Of You" by Joni Mitchell and The Staves performing "Cloudbusting" by Kate Bush. LP performs "Hello" by Adele, while Foushee gives us "Drew Barrymore" by SZA. Later in the month, Dodie will also release a special cover track. 

Deezer's new "Women behind the music'" playlist series will also promote the songwriters, producers and musicians who wrote, produced or performed on international hits. Each woman will have her own playlist that features some of  the most known tracks they contributed to. Meet the hugely talented artists including Tayla Parx, Julia Michaels, Diane Warren and WondaGurl who are behind your favourite tracks by Ariana Grande, Dua Lipa, BTS, Selena Gomez, Justin Bieber, Linkin Park, Aerosmith, Bon Jovi, Jay-Z, Drake and Rihanna. 

Electronic music will also get a prominent place on the channel with a "100%" playlist series to champion female electronic music artists. In addition, global female stars like Celine Dion, Sia, Olivia Newton-John and Sharon Van Etten have created exclusive playlists for our high fidelity listeners. The playlists, called "HiFi Gold", include tracks that sound supreme in FLAC quality. 

Female podcast creators and hosts will also have a dedicated place on the channel. Fans can enjoy a selection of shows across a huge variety of subjects like "Therapy for Black Girls", "Woman's Hour" and "The Guilty Feminist."

"We all know the diversity issues in the music industry and how much work still needs to be done. Women are not only under-paid, they're also under-streamed, and represent less than 20% of listening in over half of our most popular genres. We want to champion female artists and give them opportunities to shine on our platform. That's why the "Women's Voices" collection will have a permanent home on Deezer moving forward," said Kim Weaver, Deezer's Head of Global Music Programming. 

You can help support female artists and content creators by heading to the "Women's Voices" Collection on Deezer from 8th March. 

The top 20 most streamed international women globally of 2020 were:

1. Billie Eilish

2. Dua Lipa

3. Lady Gaga

4. Ariana Grande

5. Aya Nakamura

6. Tones and I

7. Rihanna

8. Beyoncé

9. Sia

10. Taylor Swift

11. Doja Cat

12. Ava Max

13. Céline Dion

14. Anitta

15. Katy Perry

16. Shakira

17. Adele

18. Lana Del Rey

19. Selena Gomez

20. Alicia Keys

The top 20 most streamed international tracks by women globally of 2020 were:

1. Tones and I - Dance Monkey

2. Dua Lipa - Don't Start Now

3. Billie Eilish - bad guy

4. Doja Cat -  Say So

5. Dua Lipa - Physical

6. Nea - Some Say

7. Billie Eilish - everything i wanted

8. Dua Lipa - Break My Heart

9. Ava Max - Kings & Queens

10. Lady Gaga - Rain On Me

11. Aya Nakamura - Jolie nana

12. Billie Eilish - lovely

13. Lady Gaga - Stupid Love

14. Aya Nakamura - 40%

15. Cardi B - WAP (feat. Megan Thee Stallion)

16. Anitta - Combatchy (feat. MC Rebecca)

17. Ava Max - Salt

18. Sia - Cheap Thrills (feat. Sean Paul)

19. Ariana Grande - 7 rings

20. BENEE - Supalonely

Our top 20 most streamed podcasts by female hosts and creators in 2020 were:

1. Happy Mum, Happy Baby

2. About Race with Reni Eddo-Lodge

3. No Limits with Rebecca Jarvis

4. The Receipts Podcast

5. Women Like Us

6. The Guilty Feminist

7. My Favorite Murder with Karen Kilgariff and Georgia Hardstark

8. Girls Gotta Eat

9. 2 Dope Queens

10. Oprah's SuperSoul Conversations

11. Encyclopedia Womannica

12. Chasing Cosby

13. Joyce Meyer Radio Podcast

14. The High Low

15. Katie Piper's Extraordinary People

16. Feminists Don't Wear Pink

17. Caliphate

18. The History Chicks

19. On Being with Krista Tippett

20. Woman's Hour