Disciple Media launches bespoke one stop talent-to-fan mobile channels

18 June 2015 - Press release

Disciple Media, the mobile technology company, today announces the release of its new digital platform with the most powerful and customisable solution yet seen in this emerging market for connecting talent and fans.

The company launches naming two new music artist signings: Luke Bryan (Universal Nashville’s Country megastar) and Rudimental (Asylum/Warner Music’s, multi-award winning UK dance act), alongside Real Madrid footballer and Marcelo Vieira.

These new clients will kick off alongside Disciple Media’s current clients that include Rufus Wainwright (critically acclaimed singer/songwriter), Suicide Silence (US deathcore band) and Simon Posford (Psytrance musician).

There is a strong pipeline of global talent deals soon to be announced across the music, sport and entertainment/lifestyle markets.

Disciple Media creates and powers next generation channels for talent, influencers and creators through their own monetised mobile apps. Each app is bespoke-branded for the client and built to include features that are tuned directly for their own audience’s needs and behaviours (identified through in-depth audience analysis).

Every app is tailored by Disciple Media experts for each client. These tailored platforms are designed to convert fans into app users and deliver ‘in the moment’ fan experiences. These include: real-time live streaming, custom-made and exclusive video, audio and images, talent-fan chats, one click e-commerce, special competitions, app-only merchandise, friend-ing and messaging, stream all music catalogue (for musicians), social media aggregation and more – the mobile apps bring together social and exclusive content in one integrated and interactive platform.

For talent, Disciple Media provides an intuitive interface for artists and stars enabling powerful and easy fan engagement, revenue creation and the most detailed breakdown of data analytics available in the app market. The mobile platform sets a new, higher standard for monetising content and provides unique revenue models to power up the music, sport and entertainment industries. These models include free-to-fan, subscription, ad-funded, sponsorship and in-app purchases.

This is the most flexible commercial offering of its kind, providing custom content, unique revenue streams, dynamic data segmentation and analytics supported with flexible social media content.

Disciple Media have gathered a talented team from relevant industries with direct experience of content creation, curation, music business, entertainment, sports, technology and financing. The team draws senior industry experience from Warner Music Group, Virgin Records, Universal Music and Accenture.

Benji Vaughan, Founder and CEO of Disciple Media has moved through the industry from a career as an artist, producer and music business entrepreneur. Leanne Sharman, COO of Disciple Media has been leading digital strategy and business development from Napster days and across EMEA for Warner Music International.

The experience of the senior executives, strategic advisors and international on-the-ground teams provides a strong and solid foundation for the new digital media company.  The company HQ is in London.

 Benji Vaughan, Founder/CEO of Disciple Media, comments:

“We are on the cusp of a revolution defining how artists and fans interact together. Offering the best content creation possible and giving artists the opportunity to have maximum creativity for sharing.  The future of the industry is being remoulded to bring everyone closer, something we’re proud to be a part of.” 

Leanne Sharman, COO of Disciple Media, adds:
“Thanks to the evolution of technology, fans now have access to enjoy content and interact with artists in a way that hasn’t been possible before. Our clients have a new opportunity to own a deeper and more direct relationship with their fans. They can reward loyal fans with privileged content, immediate news and exclusive experiences.” 

Disciple Media continue to create, connect and inspire the next generation of fan experiences.